Think of the people you work with as their own personality
As marketers, we (hopefully) always keep our prospects and customers at the center phone number list of everything we do. But do you do this with people you work with? Do you think about what interests your colleagues?
You will be seen as valuable if you are valuable to that person.
Think about the phone number list key people you work with. This includes everyone from management where you need to get buy-in and support from the phone number list technical team who can help you implement and the team members you need to work with.
TRY THIS: People like to communicate in different ways. The phone number list more you learn about people and personalize your approach, the more receptive they will be phone number list to your ideas - and the more you will be perceived.
Can you answer these questions for these key people?
How are they challenged - and how can you ease some of the phone number list pain?
How do they define success - and how can you contribute to it?
Do they prefer details or high level information?
Do they prefer information via email, phone call or meeting?
How often do they like to hear from you - regularly or as changes and challenges arise?
Have a quick explanation of what you are doing
Have you ever had that quizzical look when trying to explain what you do every day? Or do people think they know what you're doing but really have no idea?
I work for CMI so my colleagues “get” editorial and content marketing, but I always get that questioning look from family and friends when I try phone number list to explain what I do.
You may think that it doesn't matter if people know what you do, but if they don't understand what you do, they certainly won't value you. Or, even worse, they may think they know what you're doing but they're wrong - and they really underestimate your value.
Rethink the way you present information
Chances are you collect a lot phone number list of data (a lot), and if you're like a lot of people I know, you love spreadsheets. While an instinct is phone number list to share all those charts and metrics to prove your worth, you may be doing more harm than good (cue your team's eyes).
Consider Jeannine Rossignol's distinction between meaningful and useful metrics:
Useful metrics are used by marketing to know if programs are on track. Examples include open rates and click-through rates.
Significant indicators are those that are reported to the phone number list company. Examples include leads in the pipeline, qualified leads, or anything important to business leaders.
TRY THIS: Think about what data you present to which groups in the phone number list organization – and how you present it. Ashok Sharma, one phone number list of my fellow panelists at the meetup and associate senior vice president, content strategy, at MRM/McCann, explained that his team now uses a visualizer phone number list to prepare all the data they show to their clients. Not only do their clients better understand the results, but they also enjoy participating in these meetings.